Europe’s creative production behemoth Saddington Baynes has
released a spate of VFX videos as an experiment to train their artists.
Entailing the complex simulations and labyrinthine details of 3D animation,
this is an attempt by SBLabs, who developed the videos, to shape the technical
discipline of the artists for commercial projects.
Four such videos were produced by SB’s R&D arm, ranging
from celebration of London Pride with CG paint to replicating Gangnam style
through motion capture. Here’s a short synopsis of each of the videos:
Love is Love: Depicts a centrepiece of Cherub statue
simulated using 3D photo scans and rendered with Arnold. It was created using
FLIP fluid solver with a bit of customised color mixing.
InflataSean: It is a human replica generated by processing
data from full-body scans. The inflation effects were then brought about
through simulations and then rendered in Mantra/Android.
VFX Dancers: Created by meticulously entwining particle
simulations and fur with shaders and attached to motion capture.
Gangnam style: An amalgam of motion picture and cloth
simulation, created using Flipbook.
Through these experimental clips, SBLabs are providing the
VFX artists with a platform to accustom themselves with various tools. Besides,
the creative freedom also serves to nurture their skills with some hands-on
training.
Saddington Baynes currently creates visual content for
advertising industries across US, UK and elsewhere in Europe, functioning since
the last 25 years.
