Importance of Graphic Designing

Why this topic of Graphic Design is Important to Discuss?

The graphic design plays an important role in today's modern competitive global environment. The graphics designing has become an integral part of any business and occasion. For a customized website capable of providing all your need, the graphics arrangement on the website should be appropriate as well as look attractive and adorable. The graphic designing is important in almost every field that includes- marketing, magazine layout etc. A good graphic design should effectively communicate the message of the sender to the target audience using tools of visual communication.

Well designed pieces of graphic design enable its creators to boost up sales, establishing its name and earning goodwill in the market, and thereby maximizing the profitable base of the business. A well crafted design of graphics seeks to attract the attention of a large amount of people. Without a good design the company may not be able to highlight its product and increase its customer-base on the site which ultimately affects the business and profitability of the company. Every individual wants to change and thus there is need to create new things in which knowledge of graphic design will be very helpful. A good graphic designer has the capability to enhance the readability of the content of your and grab the reader's attention towards the message by choosing appropriate typefaces, colors, sizes and images. Now let us discuss it in details.

What is Graphic or Graphics?

The term graphics in very common and have been heard by almost everyone today. The term graphics is derived from word 'graph'. Graph literally means a visual that is accurate and proper by calculation.

The descriptive representations and manipulations of data are usually used in:

• Computer-aided design (CAD) and manufacture
• Typesetting and graphic arts
• Educational and challenging programs

What is Designing in Graphics or Graphic Design?

History: The term Graphic Design was first coined in 1922 by a famous American book designer, William Addison Dwiggins in his essay "New Kind of Printing Calls for New Design". The Raffe's Graphic Design was the first book to use the word graphics design was published in 1927.

Definition: Designing in graphics is a strategic art that uses number of artistic and professional disciplines, to convey a specific message or a piece of information to a group of people commonly called as Graphics Design. The term Graphics Design is also referred to as Visual Communication or Communication Design. The creative process of a designing often involves a graphic designer and a client. The designer may combine different topography skills, images, words, visual arts and page layout techniques in order to produce the final outcome. The designer arranges various elements of design on different media such as website, poster or a package with the help of various graphics software program such as:

• Adobe Illustrator
• Adobe Photoshop
• CorelDraw
• Adobe InDesign
• QuarkXPress

The field of graphic design is very vast. Generally there are three kinds of designers – Print, Web, and Broadcasting. The Print includes: Logo, Packaging, Illustrations, Editorial, and Layout etc. And the web includes: Internet/websites, programming, and Broadcasting involves Film and Animation etc.

Importance: No individual can do every work on its own. Everyone requires some idea or a professional help to make the things better and look beautiful. Graphics Design is most important in terms of art and individuality. A good design should be clean, legible and attractive which enables us to get some response from the audience. A design explores the designer's ability and artistic skills. It is a method of communication between the viewers and the designers. A design enables a person to express his vision and ideas to communicate effectively and efficiently through his work.

Process: Four major steps that are involved in a good graphic design are:

• Briefing
• Design
• Artwork
• Production

Now I am becoming more technical I think so. Let’s come out from technicalities of Graphic Designing and just discussing some interesting points about it.

Common Font Types in Designing

Some commonly font types used by professionals in a graphic designing are:

Helvetica:

It is the most heavily used font and the first choice of designers to be used in design.

Trajan:

It finds its way in many designs dealing with religion, law, marriage, class etc. It is heavily used in Hollywood posters.

Garamond:

It is widely accepted after Helvetica and finds its use in magazines, textbooks, websites and long bodies of text. Besides many versions the most used version is Adobe Garamond released in 1989.

Futura:

This font is often brought up to use in large displays, logos, corporate typefaces and the places in books where small text is needed.

Bodoni:

It is a serif font with flat and a narrow underlying structure and is being used for headlines, decorative text and logos.

Bickham Script Pro:

The alternative for this is Sloop and it is a font mainly used for formal occasions.

Elements of Design

The elements are combined and used together in a design to create interesting graphical woks. These are basically the components of design and not the principles such as whitespace and balance.

Some of the most commonly used elements in graphics design are:

Shape:

Shape form the basis of design. It helps to create patterns using different shapes in one or the other form, establish website designs and to build various other countless elements on a webpage.

Line:

Lines are used to separate the content, divide the available space and create a balance between the content in various forms such as newspaper, magazines, website designs etc.

Texture:

Texture is applied to the basic surface of a design. In this the design is actually felt by the audience thus making it unique from other numerous designs.

Color:

Color plays a very interesting role as it can change the look and feel of elements.

It highlights an image, evokes an emotion and makes the image stand out among the rest.

Type:

In graphics design it’s not only the arrangement of text that matters but what matters are to understand the text and how that text can be used for effective communication. The type can be used to create different styles, shapes and images.

Art, Illustration and Photography:

The selection of various photographs and illustrations is very important. They are used in children’s books to recite poems, narrate stories, use of illustrations to support our ideas and also to grab the viewer’s attention. A powerful illustration or an image can either make or break any design.

Various Forms

Graphic design can be found everywhere and in many formats such as:

• Logos
• Websites
• Advertisements
• Posters
• Brochures
• Business Cards
• Book Design
• Magazine layout
• Newspaper Layout
• Greeting Cards
• Billboards
• Product Packaging
• Components of a Good Design

Certain criteria are employed in every design to seek the attention of the audience.

• Balance
• Proportion
• Contrast
• Direction
• Emphasis
• Space
• Economy
• Benefits of a Good Design

There are various reasons for which we need to pay attention towards the effort put into the quality of designs.

Gains Attention:

A sophisticated and an old design do not attract the customers. The first and foremost thing that a customer looks for is the design of a product. For e.g. - a person went to a shop to buy a pair of shoes will first look the design of the shoes. If the design stands out well among others then it definitely has to be his choice.

Graphic Design helps Increasing Sales:

A good design will lead to increased sales as it will be appreciated and practiced by more number of users. The most remember able product is chosen by maximum users and the product is remembered if it is more appealing and attractive through its design.

Ensures Trust Over the Product:

Trust is very important in order to get the buyers for your product and convince them about the quality of the product. A professional and a good design help to generate trust among the customers, as it promises to give something new to them.

Builds a Professional Image:

In this fiercely competitive environment, everyone wants to stay ahead not only from other local businesses but on global level as well. A good design, logo drawings or pictures can help to create a better professional image which could be a good and unbeatable advantage over others.

Provides a Better World:

Building a good design creates an impact on the user’s mind. We may emphasize to create a better planet by creating a better product through fresh designs and thoughts.

Brings Out Innovation:

Each time a person has to come up with some new ideas and thoughts. It motivates them to look around the things in a creative manner and get the best out of them. Thus it makes the person more innovative and brings its artistic skills from within.

Career Options in Graphic Designing in India

There are lots of opportunities within the design world from which a person can choose to pursue a career in graphic design. Following is a list of various career options:

• Logo Design, Newspapers, Magazines etc.
• Website Designer
• Art Director
• Advertising
• Book Designer
• Illustrations Designer
• Brochures for Marketing field
• Corporate Reports
• As a Freelancer, and many more.